It’s all about making a Decision
Amazon shoppers often come to the platform knowing what product category they're interested in but may need help deciding which specific brand or store to buy from. Amazon functions like a search engine, and buyers prioritize purchasing the best product at the most competitive price. The challenge is making choices in a limited time.
For this reason, our video should be constructed in a way that makes our customer's choice easier.
Tailoring Video Content for Amazon Shoppers
Amazon product videos should focus on addressing the specific concerns and preferences of shoppers in the limited time they have. By creating content that answers key questions and highlights your product's unique features quickly, you'll give your target audience the information they need to make a confident purchase decision.
Example: Selling a Stroller
For instance, if you're selling a stroller, some of the main concerns for buyers could be:
How easy is it to assemble and fold?
How smooth is the ride?
What is the maximum weight it can carry?
To stay ahead in the decision-making process, your video should showcase the stroller's features that address these concerns.
The Advantage of Working with a Video Agency That knows how to sell
Our experienced team will create high-impact, customized videos that target your specific customer base, helping you stand out from the competition and increase conversions on Amazon.