Having a great video is crucial for a crowdfunding campaign, and since you're here, you already know that.
But what is a "great video"?
The answer lies in understanding the specific platform and target audience for your campaign.
Target audience.
Let's start with the target audience.
"Nobody likes to be sold anything - yet everybody loves to buy" -
This is a great quote to include, as it emphasizes the importance of tailoring your message to your target audience's needs and preferences. Every product or service has its target audience, and it's crucial to understand their unique characteristics and behaviors to create a video that resonates with them.
Additionally, crowdfunding platforms like Kickstarter and Indiegogo have their unique audiences and guidelines for video content. Following these guidelines is essential for achieving success on the platform. Now, we are ready to talk about video production quality.
Production Quality
Production quality is what sets your video apart from the crowd and conveys the professionalism and seriousness of your project. Investing in high-quality production is essential to make a positive impression on your audience.
This is where WE come in!
MINOR VISUALS specializes in creating high-quality crowdfunding videos tailored to your specific platform and audience. Our team has extensive experience in crafting compelling narratives and delivering top-notch production value.
Let's take a look at two examples from our portfolio:
MIOPS - SPARK
We are thrilled to collaborate with MIOPS, a leading brand in its field. We created a Kickstarter campaign video for their feature-packed product, which required extensive planning due to its complexity.
The product transforms mobile phones into DSLR-level cameras, so we developed scenarios showcasing its key features in various contexts. Because we analyze the target audience well, the video features numerous scenes, many of them shot outdoors.
The Kickstarter project was a huge success, raising nearly $300,000 and we are proud to have contributed to this achievement.
SIRIUS TITANIUM PEN
Our second example is the Sirius Titanium Pen, which demonstrates our ability to manage production size according to your budget.
Storytelling is crucial in marketing, but we understand that budgeting is a top priority for your campaign.
Once we understand your target audience and the features that will sell your product, we craft a story that showcases those elements in a compelling way. Even with a limited budget, there are creative ways to highlight your product's features and appeal to your audience.
The Sirius Titanium Pen campaign was successful in selling hundreds of units globally, and we are proud to have contributed to its success.